BOLO 2011 Digital Media Conference

Capped at 60 attendees and by invitation only.

After a successful launch at BOLO 2010, we are delighted to offer once again an exclusive track for principals, partners and presidents of agencies. 3P Track is designed to give participants a leg-up on the competition.

Moderated by:

Speakers:

In addition to the speakers at BOLO, this exclusive 3P Track takes a deep-dive into the business issues facing our agencies, including:

Better leveraging one another when competing with large agencies and holding companies
Creating environments that foster the entrepreneurial zest of our best employees, and in doing so, keeping them longer
Creating a digitally-immersed culture where digital media is something every department knows and loves, not just the interactive director sitting in the corner
Setting yourself up for the increased competition coming from other agencies, in-house departments and media companies

High-Level Schedule
Check back as we get closer to the conference for additional details

3P Track: Brain Campaign: The Left and Right Way to Thrive in 2012

2:00 – 2:10pm	Sponsor and Speaker Introductions
2:10 – 2:50pm	Left Brain Presented by Bob Maloney. Topics include: Proving Value to your Clients Disintermediation Financial Roadmap for 2012 Value Pricing Managing Margin Can agencies make more $ from digital? Fees vs. Media Buys
2:50 – 3:10pm	Left Brain Roundtable
3:10 – 3:20pm	Break
3:20 – 3:30pm	Speaker Intros
3:30 – 4:00pm	Right Brain: Innovation Presented by Charles Day. Topics include: Sparking creativity, innovation and collaboration in your agency Attract and retain talent even in the face of larger and more affluent competitors
4:00 – 4:30pm	Right Brain: Tech Savvy Presented by Sree Sreenivasan. Topics Include: Staying on top of your industry and today’s latest and greatest Inspiring your people to want to do it too
4:30 – 4:55pm	Right Brain Roundtable
4:55 – 5:05pm	Break
5:15 – 5:45pm	Point / 2012 / Counterpoint Does digital finally have the scale to compete with TV + print for branding budgets? Or does digital proudly remain a great, measurable direct response platform? And how does the way we measure success affect the budget it attracts?
5:45 – 6:00pm	Wrap Up

This intimate group will meet before the conference on Sunday afternoon for a deep dive into agency management, people management and digital marketing competencies faced by agency leaders now more than ever. This track is a by-invitation-only track with no additional fees (just the normal cost of registration).

If you have not yet received an invitation, request one by contacting Lacey Brown at lacey.brown@agencyside.net or 480.355.0074.

Remember, we will limit this group to 60 attendees, so make your request early!

NOTE: To attend the 3P Track, you must be registered for the BOLO Conference, although no additional fees or charges apply.

Follow BOLO News

#BOLO2011

Location

Hotel Valley Ho
6850 E. Main Street
Scottsdale, Arizona

www.hotelvalleyho.com

BOLO will be entirely held at Hotel Valley Ho. A block of rooms has been reserved at a special group rate of $169/night + tax and fees. Rooms are filling fast, so contact the hotel as soon as possible to reserve your room at this special rate: 866.882.4484. We recommend arriving Sunday, October 9th and departing Wednesday, October 12th given the full schedule. The 3P Track runs 2-6pm on Sunday, October 9th, so attendees should plan accordingly.