New business is the lifeblood of all agencies; why then, does it always seem so difficult to predict? When you are successful in landing new clients, do you realize after the fact that you priced the engagement - especially on digital service offerings - too low to make a good profit? Does it feel like if you could just gain more awareness for your agency you would have an easier time winning the attention, respect and business of more - and more desirable - clients? Do you know whether you can afford a dedicated salesperson; if not, is your team effective at staying on top of this vital part of your business in addition to their client responsiblities?

If you can relate to one or more of these questions, you will gain immense value from this half-day session hosted by preferred agencyside speaker and agency business development professional, Kimberly (Koehly) Davey.

This content-packed workshop has been developed as a direct result of the feedback and requests we've received from you - agency owners, executives and business development professonals - on this often challenging aspect of your business over the past four years. You will learn hands-on, immediately implementable strategies and tactics to make a dramatic impact on your agency's new business efforts for the remainder of 2011 and as you plan for 2012, including:

• 1. How to forecast your new business revenue based on a process that incorporates past performance, as well as industry trends and opportunities; then how to adjust your business plans quarterly throughout the year to make the following year even more predictable and to keep out of the cycle of low lows and high highs to a minimum
  
  
• 2. Realistic Social Media strategies and tactics that your team can - and must - use to attract the attention of potential new clients


• 3. Best practice sales skills and tools to ensure your best laid plans are not being sabotaged by poor execution


• 4. Pricing digital services for maximum value to your agency AND to your client; change the way you position the value to the clients you serve and you will change the dynamic of the relationship and the price you will realize for your digital marketing expertise

The 4Ps of Business Development Schedule:

• 1:30 - 2:15: The Business of Business Development; Annual Planning, Financial Forecasting and Quarterly Performance Assessment - Bob Maloney, Left Brain Advisors


• 2:15 - 3:00: Make a Name for Yourself!; How to Successfully Use Social Media to Generate New Business Leads AND Deals - Michael Gass, Fuel Lines


• 3:00 - 3:20: BREAK


• 3:20 - 4:00: No Pain, No Gain; Hands-on Sales Skills and Tips to Make Sure You Produce Opportunities & Results - Kimberly (Koehly) Davey & Ken Bonham, Lucid Agency


• 4:00 - 4:50: Profit Starts with Pricing; How Your Agency Can Implement and Sell Value Pricing Successfully - Ron Baker, VeraSage Institute


• 4:50 - 5:30: Speaker Panel / Wrap-up

Seats for The 4Ps of Business Development are capped at 70. Upon registration to BOLO 2011, attendees will receive the opportunity to RSVP for the Super Forums and Workshops. Be sure to register for BOLO 2011 soon to sign up for the sessions of your choice. Questions? Contact Lacey Brown at lacey.brown@agencyside.net or 480.355.0074.