Bye, Bye, BOLO. Thank you for making BOLO 2011 a success! Now, who's ready for BOLO 2012?

It's what happens when what once was, is no more. When the pervasively disruptive Internet intersects with the long-standing discipline of marketing. When the need to change overpowers the comfort of the status quo.

It's what happens when you don't react in time to the Switch Up. When your industry loses over one-third of its agencies in just two years. When a quarter-million marketing jobs are shed.

BOLO 2011 champions the marketing stalwarts, showing you how to take the Switch Up and leverage it for economic advantage. It's not elitist to digital agencies nor the more full-service ones. We all have our rightful place, yet we can all learn from one another at the same time. Same's true for your role - be it a principal or a hands-down, in-the-trenches worker - you are welcome and will find tremendous value in the content.

Take a look for yourself. We've got top talent and timely, germane topics, all with an agency slant. And we limit attendance to just 200 agency friends. So if you like what you see, secure your spot now.

BOLO 2011 is being held entirely at hip Hotel Valley Ho in Scottdale. The hotel is offering a special rate of $169 / night + tax and fees for BOLO attendees. Be sure to contact them soon as space is limited. We recommend checking-in on Sunday, October 9th and checking-out on Wednesday, October 12th given the full schedule.